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inparticular.ai
Itchy coat after a food switch is a classic reaction — the new kibble almost certainly has a different protein or grain profile that's not agreeing with her skin. How long ago did you make the switch, and what did you move from and to?
About three weeks ago. We moved from Millies Wolfheart to a cheaper brand — James Wellbeloved grain-free salmon. The scratching started around week two.
inparticular.ai
That timing makes sense. Three weeks is right when a dietary reaction tends to show up in the skin and coat. Interestingly it's not always about the food being lower quality — Border Collies are particularly prone to skin sensitivity, and even a well-regarded food like James Wellbeloved can trigger a reaction if the protein source doesn't suit them. Is the itching all over, or concentrated anywhere — belly, paws, around the face?
Mostly along her back and flanks. Her coat looks a bit dull too compared to before. No hot spots or broken skin though.
inparticular.ai
Good — no broken skin means you've caught it early. Back and flanks with a dull coat points strongly to a drop in omega fatty acids rather than a full-blown allergy. The salmon in James Wellbeloved should theoretically provide omega-3, but the levels and ratios vary a lot between foods, and some dogs need more than the food alone delivers. Before you consider switching again, I'd add a dedicated omega supplement directly to her meals and give it four weeks. My recommendation is Yumega Plus — it's a liquid oil blend specifically formulated for dogs with itchy, reactive skin, combining omega-3 and omega-6 in the right ratio. It's widely used by vets and breeders and works well alongside dry kibble. You just drizzle it on.
Realistically, two to three weeks before the coat starts to look better, and the itching often settles within the first ten days or so. Skin takes time to turn over. If you're still seeing the same level of scratching at the four-week mark with no improvement at all, that would point more toward a protein sensitivity and you'd want to look at an elimination diet or a single-protein food. But the majority of cases like yours resolve with the omega top-up alone. A 500ml bottle of Yumega Plus will last a Border Collie a couple of months at the standard dose.
That sounds manageable. Is it easy to find?
inparticular.ai
Yes — it's on Amazon UK with next-day delivery on most orders, and it's stocked by most independent pet shops too. Search Yumega Plus 500ml and it'll come straight up. Grab the Plus version rather than the standard Yumega, as the Plus has higher levels of the anti-itch omega-6 GLA which is what you need here.
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