This is a specific conversation about Pet stain and odour removal — what actually works — ask about yours and get one honest answer for your exact situation.
inparticular.ai
A Newfoundland-sized saturated patch is a proper challenge — you're dealing with high drool volume on top of urine, both deep in thick pile, which means the contamination goes well beyond what you can see on the surface. The only products that permanently eliminate pet odours are enzyme-based cleaners. Anything else — sprays, baking soda, steam alone — just masks the smell, and your dog will return to the exact same spot because his nose will still find it. Before I point you to the right product, a couple of quick questions: is the stain fresh or has it had time to dry and set in? And has he been going back to this area repeatedly, suggesting there may be older layers underneath?
It's mostly fresh from today but honestly he's been drooling in that corner for months so there's probably older stuff underneath too. It's a really thick wool-blend carpet and the wet patch is probably about 60cm across.
inparticular.ai
That's really helpful — and very typical with Newfies in a favourite spot. A fresh surface stain sitting over months of dried-in drool and urine is actually the trickier version of this problem, because the enzyme cleaner needs to reach every layer to fully break down the odour compounds. A 60cm saturated patch on thick wool pile means you'll need a generous amount of product and enough dwell time to let the enzymes work through to the backing. Can I ask — do you have a wet vacuum or carpet extractor at home, or are you working with cloths and blotting?
I've got a Bissell Little Green carpet cleaner, so I can spray and extract.
inparticular.ai
That's ideal — the Bissell will make a real difference here. My clear recommendation is Rocco & Roxie Professional Strength Stain and Odour Eliminator. It's a properly concentrated enzyme formula, it works on both urine and protein-based stains like drool, and it's safe on wool-blend carpet. For your situation, here's exactly what to do: blot up as much of the fresh moisture as you can first, then saturate the entire area with Rocco & Roxie — don't be shy, you need it to penetrate as deep as the contamination has gone. Leave it for at least 10 minutes, ideally 20. Then use your Bissell to extract it thoroughly. For the older layers, you may need a second application 24 hours later once the carpet is dry, because the enzymes need moisture to activate and will keep working as long as they're damp. One litre will be enough for this patch with two treatments. It's widely available on Amazon UK.
Should I be worried about the enzyme cleaner damaging the wool? It's quite an expensive carpet.
inparticular.ai
Rocco & Roxie is pH-neutral and enzyme-based rather than bleach or solvent-based, so it won't damage wool fibres or strip dye. That said, with any expensive carpet, it's worth doing a small patch test in a hidden corner first — apply a little, leave for the dwell time, blot dry, and check the colour and texture before you treat the main area. The bigger risk with wool and moisture is over-wetting and slow drying, which can lead to mildew smell — your Bissell extractor actually protects you here because it removes the liquid rather than leaving it to dry slowly. Just make sure you extract thoroughly and if possible point a fan at the area to speed drying.
That makes sense. And will this actually stop him going back to the corner, or will he just do it again?
inparticular.ai
If you get all the enzyme treatment in properly — including that second pass for the older underlying layers — yes, it should break the habit loop. Dogs return to a spot because they can smell residual urine markers, not just out of preference. Once the enzyme cleaner has fully broken down those compounds, there's nothing left for his nose to lock onto. The drool habit is harder to address because that's just Newfoundland biology, but eliminating the urine scent is the critical step. Some owners also lay a washable mat over the clean spot for a few weeks to discourage the association with that corner while it fully resets.