This is a specific conversation about Dog treats — what's worth giving — ask about yours and get one honest answer for your exact situation.
inparticular.ai
A Malinois blanking low-value treats in training isn't stubbornness — it's a dog with a high reward threshold telling you the food isn't worth the effort. The best treats are high in protein, low in additives, and sized right for the dog. Most popular treats are nutritionally poor and just not exciting enough for a dog wired like a Mal. Single-ingredient options — dried meat, freeze-dried liver, fish skin — are usually what finally cut through. Before I point you somewhere specific: is your dog food-motivated at all outside of training, any dietary restrictions I should know about, and are you mostly using treats for active training work or general rewards?
He's food motivated at home, eats everything in his bowl no problem. No allergies that I know of. It's purely for training — recall, heel work, focus exercises. He just completely switches off the moment we're in a stimulating environment and I have dry biscuit treats or those soft chewy ones from the pet shop.
inparticular.ai
That's a really clear picture. He's not food-disinterested, he's doing a value calculation — and in a high-arousal environment, dry biscuits and generic soft chews lose every time. You need something with a strong smell, high meat content, and ideally a texture he has to actually work his jaw on for a second. What size is he and roughly how much training are you doing per session? That helps me figure out whether you need tiny pieces or if bulk is a concern.
He's about 30kg, lean and fit. We train maybe 20-30 minutes daily, sometimes twice a day. I go through treats pretty fast so something cost-effective matters too.
inparticular.ai
Got it — high volume, needs to be breakable into small pieces, and it has to compete with whatever environment you're working in. My recommendation is Forthglade Natural Treats Chicken Liver, but specifically the freeze-dried liver variety — the Nattreats Freeze Dried Chicken Liver or the Purizon Single Meat Chicken are both solid, but the one I'd go to first for a high-drive working dog doing serious sessions is the Nattreats 100% Freeze Dried Beef Liver. It's single ingredient, the smell is strong enough to cut through distraction, it breaks into tiny pieces easily so you can get 50+ rewards from a small bag, and there are no fillers or glycerine that bulk out most soft treats. Real liver smell at distance is something even aroused Mals tend to clock.
I've seen freeze-dried liver before but always assumed it was a gimmick. Does it actually make a difference compared to the regular dried liver treats you get in pet shops?
inparticular.ai
Yes, meaningfully so. Regular dried liver is often cooked at high heat which kills a lot of the smell and oils — what you're left with is a drier, less aromatic product. Freeze-drying removes moisture without heat, so the natural fats and proteins stay intact and the smell is much more intense. For a dog that's doing a value comparison between chasing a squirrel and responding to you, smell is a big part of what tips the scale. The Nattreats Freeze Dried Beef Liver on Amazon UK is 70g but because you're using tiny crumbled pieces it goes further than it looks. Worth trying one bag before committing to bulk.
That makes sense. I'll give it a go. Should I be worried about liver content — I've heard too much liver isn't good for dogs?
inparticular.ai
Fair concern, and it's a real one — liver is high in vitamin A and too much over time can cause issues. But in the context of training treats broken into pea-sized pieces across a 30-minute session, the total volume is small. As long as liver treats aren't replacing meals or being fed freely throughout the day, you're well within safe limits for a 30kg dog. If you're doing two sessions daily long-term, you could alternate with a fish skin treat on some days to vary it — but for your use case, liver as a high-value training reward is standard practice in working dog sports and protection training for exactly this reason.