This is a specific conversation about Cat treats — what cats actually like — ask about yours and get one honest answer for your exact situation.
inparticular.ai
Cats are notoriously fussy about treats — they tend to go for strongly-scented, meat-based options and usually turn their nose up at anything sweet or grain-heavy. The best picks are high-protein and low in additives. Before I point you in the right direction: is this for training, enrichment, or just rewarding — and does your cat have any dietary restrictions or health conditions I should know about?
He's a 5-year-old Norwegian Forest Cat, very food-motivated — he'd eat all day if I let him. I just want something he'll genuinely love that won't make him gain weight. No known allergies or health issues.
inparticular.ai
Good to know — Norwegian Forest Cats are big, active cats but they do have a tendency to bulk up if treats are calorie-dense. A food-motivated cat like yours is actually great to work with because he'll be happy with smaller, frequent rewards rather than needing big portions to feel rewarded. Does he tend to prefer a particular protein — chicken, fish, something else? And are you treating him throughout the day or mostly at specific moments?
He goes absolutely mad for anything fishy. I give him treats a few times a day — sometimes just because he's being cute, honestly. Probably more often than I should.
inparticular.ai
That's useful — and completely understandable with a Norwegian Forest Cat, they're very good at asking. The key issue is that most commercial treats are surprisingly calorie-dense per piece, so even a handful a day adds up fast on a large breed. The fix isn't cutting treats, it's switching to something with almost no calorie load per piece.
Yes, exactly — I don't want to stop giving them, I just don't want it to be a problem. What would you suggest?
inparticular.ai
Go with Thrive freeze-dried cod cat treats. They're single-ingredient — just cod, nothing added — and each tiny piece is around 1–2 calories, so you can give them freely throughout the day without any meaningful calorie impact. Because they're freeze-dried, the smell is intense, which means a fish-obsessed Norwegian Forest Cat will respond to them strongly. They're also very light, so you can break them into even smaller fragments if you want to stretch them further. The ingredient list is literally one word. For a food-motivated cat you're treating multiple times a day, that simplicity genuinely matters.
That sounds perfect — one ingredient and basically no calories is exactly what I was looking for. I'll order those.
inparticular.ai
They'll go down well — the freeze-drying keeps that strong fishy smell intact, which is usually what tips a food-motivated cat over the edge. If you ever want to mix things up, Thrive does the same range in chicken and prawn, same single-ingredient format. But start with the cod given what you've told me about him.
